The NPR Test
Marketing guru, Guy Kawasaki, often refers to the “NPR test” when curating and creating great content for social media. National Public Radio, a well-respected news outlet, provides free content for its readers. A few times a year, NPR will run a pledge drive to seek donations from its followers. The reason why the pledge drive has been successful is because NPR provides high quality content all year long—people feel obligated to give back. Many aspects of being a REALTOR® al