For those looking to get into real estate, I would focus on these three things.
(1) Identify your Evangelists
Evangelists are people who unconditionally endorse and support you. These people play a significant role in your marketing strategy because they are constantly promoting you to prospective leads. An evangelist will not only hand out your business card, but an evangelist will convince a person on why he or she needs to hire you as their real estate agent.
(2) Save and Budget
Commission sales is a very difficult profession because you only get paid when you close on a transaction. Most people don’t succeed in this business because they lack the financial resources. Prior to even receiving your first commission check, you should already have a personal finance system in place so you can account for every penny.
The idea is to give yourself a fair opportunity to succeed. It’s been said that most agents hit their stride at the 3 year mark. In order to achieve this, you want to have the financial padding to allow you to weather any slow periods in your business. (3) Embrace what you Have
In sales, a significant amount of time is dedicated to identifying who your target audience is. When I first got into real estate, my leads were sellers. At that time, I was constantly figuring out on how I could secure more listings.
Then one day, things changed. My next lead was a buyer. Actually, for the past year, all my leads have been buyers—millennial first time homebuyers to be exact. Rather than figuring out why the demographics of my clients changed, it was significantly easier to embrace the switch. That is, your time is better spent by focusing on how you can help your existing clients.
Disclaimer: This is a personal blog. Ryan Oda (#RS-75450) is a licensed real estate salesperson with Benn Pacific Group, Inc (#RB-19423). The opinions expressed here represent my own and not those of Benn Pacific Group, Inc., its agents, and or its affiliates. My thoughts and opinions can change over time. This blog is intended to provide a semi-permanent snapshot of a selection of various thoughts and opinions that may not be the same, or even similar, to those I may hold today.
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